2+ billion articles of children's clothing are trashed yearly
That's in the U.S. alone. The buy-and-toss cycle has become a massive environmental burden, consuming vast resources, water and energy.
donation is not the cure-all we've been led to believe
Most charities are overwhelmed with items in poor condition. Less than 20% of donated items actually find a second home.
we believe our children deserve a cleaner future
We are working to break the cycle by recirculating more kidswear. And making it easier and more fun for everyone to join in.
you can help close the loop
Every growth spurt and every new season are an opportunity to make a difference with the clothing you buy and the clothing you're little one has outgrown.
know when to recycle
Not every garment is ready for re-use. Clothing with stains, rips, heavy pilling, broken or missing pieces should be recycled, not donated or passed along.
keep playtime going for lightly pre-loved styles
We have multiple options designed to make this part as easy as it is gratifying. Grab a mailing label. Pickup and drop-off options are also available in parts of NYC.